Santorini’s jaw-dropping vistas and viewpoints rarely disappoint (see our Cyclades island itinerary for more info), but finding the right accommodation in one of the most popular island destinations in all of Greece, can certainly be a challenge.
Oia
Oia (pronounced ee-a) is the postcard perfect town that you will have seen all over the internet and it is one of the most desirable (and expensive) areas to stay in. The caldera facing side of the town is littered with small boutique hotels, sun lounger covered balconies and tiny cyan plunge pools.

Although these may look great at first glance, there are a few downsides which may affect your decision:
- Hordes of tourists from all over the world flock here for their selfies and sunset pictures. This of course means the accommodation is at a premium. Everyone is vying for the same hotels and the same AirBnBs driving the prices to extraordinary heights during the summer months. The most affordable rooms in the town don’t have the views and often don’t even have windows (look out for these as hotels don’t always make this obvious in the descriptions!).
- Everyone who comes to Santorini takes photo after photo of the beautiful town and its remarkable caldera setting. If you’re sat on your balcony or in your plunge pool, you’re likely to feature in several thousand photos per day. Some of the more relentless posers and selfie-takers will go to great lengths for the perfect shot, including climbing on roofs, balancing on walls and clambering down private staircases. Privacy simply doesn’t exist here.
- If you fancy popping out for a nice quiet dinner or a trip to the shops to pick up some drinks and some snacks, you will have to weave your way through the crowds. In the heat of summer, the crowds can be quite overwhelming even for a short errand.
- Due to the year-round popularity of the caldera facing accommodation, there is never any time for the owners to update the property. In many places the bathrooms are tired, the interior is old fashioned, and the exterior needs a fresh lick of paint. In fairness, if the demand is there and it doesn’t put people off, why should the owner change anything?
If you’re all about the magnificent view it’s probably worth it, but there are some other options worth considering.
Finikia
Oia town pretty much joins onto the adjacent town of Finikia, in fact, it’s not always clear where Oia stops and Finikia starts. Finikia still boasts the same views across the caldera and the same sugar cube architecture built into the cliff but with a noticeable drop in price tag and crowds. It is well worth investigating accommodation options here, as you will only be a 15 minute down hill walk from the centre of Oia and you could save a pretty penny.

Fira
The other popular base on the island is Fira, the capital, which is where we chose to stay. Here you are halfway along the island, a half hour bus from Oia or a 3-4 hour walk. Fira is widely considered to be a just a bigger version of Oia – which we feel isn’t quite correct. The stretch along the caldera side of the town still has great views over the caldera and the sunset over the town is extremely pretty but the rest of the town is busy, noisy and altogether less pleasant than Oia. The road is packed with topless blokes revving their ATVs and the main square feels a little bit tacky. Perhaps because of this, the accommodation is cheaper than Oia and so many people base themselves here if they have no luck in Oia.

Firostefani
If we were to go again, we’d recommend staying in Firostefani, the town adjoining Fira. Here the town is cleaner, brighter, quieter and altogether much nicer than Fira. You’re still only a 15-minute downhill walk from Fira if you feel the need to go there. There are many different options for accommodation here, most of which are on a par with the prices in Fira.

Imerovigli
Imerovigli is another town which is worth considering. Here you have stunning views looking back towards Firostefani and on to Oia perched on the northern end of the island. Again, the town is almost inseparable from the stream of white buildings that make up Firostefani and Fira. Being at the far end of the three towns, the walk to the centre of Fira is slightly further so it can be slightly less convenient.

If you are looking to move around the island and visit the main sites, the public buses are a very useful, regular and reliable connection between all the towns. If you have booked a tour, the tour operator will likely pick you up at your hotel as well, so location is not as important as it may seem.



















